So now that I have the 2 new printers in the store it is time to start promoting what I can do.
I have been practicing and practicing and wasting. So far I know I can produce quality looking images for shirts and other soft products. I am able to print up to 30 Golf balls at once and have them turn out great.
My issue is now how to get the word out and get a steady work load. I have created some ads and a new business card for the printing services. I have an ad at the Golf Course starting this year for 2 years offering 15% off a purchase of $50 or more.
I find it really hard to self promote. I know I do good work, and my prices are fair. I am trying to fit in where there are gaps in services in the area so I am not directly competing with other companies.
My Goals:
- This year to get the business to stabilize and pay it’s own rent and utilities,
- Next year to get the business to pay a small wage for myself.
- Grow into a Print Shop for Crafters… Not a full production shop. Although I do have the ability to produce products on hand.
Who am I targeting in order to do this:
- Golf Courses
- Crafters wanting quality full graphic prints for their customers/Products
- Gift Shops offering pre-made and custom Golf Balls
I need help in marketing I think.
I also don’t like to create for no reason. My preference is to work with the client and develop something completely unique for them.
I am not a graphic artist but I can pull things together and create something just for them.
I know people don’t usually think of something till they see it somewhere and I am thankful for sites that I can buy files/Clipart. I am not trying to copy anyone’s work. I will not steal or use licensed images. I love to use art from other small businesses who create these images and I can print them.
This is the Business Card I created just to get the ball rolling on the Printing Services. I need to book some craft shows and such…
If you have any tips or advice I would love to hear it.
Ydonos Page 